My Meet-up with Natura
Jen here. Rumpy’s agreed to let me take over.
So today I am flying home from Omaha, Nebraska, after going out to meet the folks at Natura Pet Company and to tour their plant.
Natura was started in 1992 by John and Ann Rademakers and Peter Atkins. Their desire was to make healthy food for dogs and cats.
In 2010 the company was sold to Proctor and Gamble. The manufacturing process and the product ingredients were not changed, though improvements have been made to the plant.
Also, the Innova brand is introducing some new changes to their line of products. The potatoes and rice are out, and whole grains are in (they don’t use corn, wheat or soy). Sounds pretty good, huh? These new changes in ingredients will begin in July and should begin showing up in stores in August.
Now I’m sure what you REALLY want to know is why I was asked to do this. Well, duh! Isn’t it obvious? It’s because of you!
I was told they have access to data on blog readership, and you guys are in their target demographic. Which is cool, but I don’t think I’m a part of that demographic. The Natura folks are good people and they do have partnerships with animal rescue groups. But I didn’t hear alot of talk about supporting animal welfare issues while I was there. That disappointed me.
Anyway, later I’m going to tell you about the what I saw and learned while there.
But today my priority is to get home and get some rest- and pray June Buggie didn’t pee on my pillow.