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Dogs- An Advertiser’s Best Friend

These days you see dogs everywhere.  One out of three commercials on TV includes a dog. In fact, advertising featuring dogs has become a $31 billion market (mediaartsliterary.com). Not too shabby, huh?

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You know you’d buy any product that face asked you to!

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What’s up with that? 

Advertising genius Bob Brooks once said that dogs and babies are in so many commercials because people respond to them.

Indeed, dogs are replacing beautiful people and yes, even children, in the commercial market.

A 2010 article at Entrepreneur.com listed four reasons why man’s best friend is a great advertising personality:

  1. Dogs make you look
  2. Dogs engage your emotions
  3. People trust dogs
  4. Dog lovers feel a kinship

When I started this blog, I chose to let Rumpy be the voice instead of me because Rumpy gets heard. And let’s be honest, Rumpy can get away with saying things that I NEVER could. The same is true for dogs in commercials.

But there are other reasons why dogs are making a big impression in the advertising world. Dogs work for less than people.  Dogs on average are paid a flat day rate of between $50 and $400. Compare that to $600 for a child in a union commercial.

Dogs are not apt to bring negative publicity to a brand, unlike a celebrity behaving badly. Can you say, “Lance Armstrong?”

We think dogs make great spokespersons because we’ve changed the way we think about companion animals. In 2009, disposable incomes dropped 3.2%, and yet three of the four pet-related industries experienced growth  (ibisworld.com).

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Sorry Kitty, but advertising has gone to the dogs!

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So, the next time you’re looking to get your message across, maybe you should ask your dog to do it for you.  It works for me.

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About rumpydog

I am a malamute that was rescued by her. I live with June Buggie the cat. I blog about animal welfare and responsible care of companion animals at rumpydog.com. You can follow me on Twitter - @RumpyDog. And don't forget to LIKE my Facebook page! Thanks!

Discussion

43 thoughts on “Dogs- An Advertiser’s Best Friend

  1. hello Rumpydog
    un petit bonjour de france en ce vendredi
    bien à vous

    Posted by Gaël LOAËC/Paul ANDREWS (Blog 3) | November 2, 2012, 1:44 AM
  2. Awww, how sweet 🙂

    Posted by angelswhisper2011 | November 2, 2012, 3:24 AM
  3. Love an ad with a dog in it, especially a Boxer 🙂

    Posted by shacklefordlb | November 2, 2012, 3:26 AM
  4. I love commercials with dogs! It’s true!

    Posted by Dianda | November 2, 2012, 4:13 AM
  5. Rumpy’s face would certainly have me off buying anything 😀

    Posted by Long Life Cats and Dogs | November 2, 2012, 4:49 AM
  6. Rumpy… I’ve seen this lovely bridge, called the Sydney Harbour Bridge, I think… you could sell it to me, pls?

    Posted by EllaDee | November 2, 2012, 4:51 AM
  7. Dogs are better looking than bipeds and we talk more sense than most of them, woof!

    Posted by Clowie | November 2, 2012, 5:23 AM
  8. I would be scared not to buy if Rumpy told me to!!

    Austin’s got the hump now!! lol

    Posted by CATachresis | November 2, 2012, 5:28 AM
  9. Rumpy and Rumpy’s mom, you are so right and thanks for sharing that article and observation. Even in catalogs (despite “cat” being in the word, ::ahem::) it’s always dogs. However..much to our delight, Mom Julie got her paws on an IKEA catalog and found a cat! Now, what does that say? We’re making inroads..just give us time, Rumpy! (altho if you’re in an ad, we’d buy the product, no matter what it was!)

    Tom

    Posted by Father Tom | November 2, 2012, 7:27 AM
  10. You’re very right! In Japane, one of the most popular commercilas is the one from “Softbank” company which is a mobile phone company. In the commercial, the main character is ‘Kai-Inu’ who looks like ‘Shiba-Inu’. The dog plays his role as a father in a family and the other family memebers are real humans. Very funny commercial and there are many products of the father Dog.
    Ctas, too very popular for TV commercilas here!!! 🙂

    Posted by eripanwkevin | November 2, 2012, 9:16 AM
  11. gotta tell ya….cats aren’t doing too shabby either 🙂

    Posted by Cody-Cat Chat (@CatChatCaren) | November 2, 2012, 9:18 AM
  12. Stella the Great Newfenees here via my scribe, who is jealous because more people come to her bookshop to see me than to buy books. But I’ve been trained not to let anyone out until they buy something, so it’s a win-win, as they say in the advertising world, BOL!

    Posted by canadianbooklady | November 2, 2012, 9:28 AM
  13. Awesome!!! You’re a great spokesdog, Rumpy. You should be in commercials too. 🙂

    Posted by Dawn | November 2, 2012, 9:45 AM
  14. We think thast cats need to claw back the advertisement business from those dogs. saying that we LOVE Harvey and his Rabbit. Friends Alalapupalala!

    Posted by The Paw Relations | November 2, 2012, 9:59 AM
  15. Dog commercials are my favorite…except for I also like that kitty food one where the kitty goes on a magic trip where she meets all the animals that are in her food. But maybe that is also weird…

    Posted by onebluedog | November 2, 2012, 10:12 AM
  16. BRB, I have to go take some headshots of Eko – Hollywood, here we come!

    Posted by Will and Eko | November 2, 2012, 11:06 AM
  17. I wish my furry beast could pay for my retirement.
    This is one my favorite dog commercials.

    Posted by Doggy's Style | November 2, 2012, 11:35 AM
  18. When are you going to get your spot, Rumpy. A popular dog like you surely deserves a chunk of that change!

    Posted by Anne Schilde | November 2, 2012, 5:30 PM
  19. The manipulation in advertising is a very powerful tool.

    Posted by Love and a Little Red Dog | November 2, 2012, 6:32 PM
  20. Okay Rumpy, even I have to admit I love doggy commercials!

    Posted by Brian | November 2, 2012, 6:49 PM
  21. Let’s face it; dogs rule and everyone loves them, right?

    Posted by The Hook | November 2, 2012, 7:12 PM
  22. nawwwww…cats still have it Rumpy, sorry to say it…

    Posted by Savannah's Paw Tracks | November 2, 2012, 8:08 PM
  23. That’s so cool! All us dogs are getting so famous they’ve got to use our dog buddies in commercials.

    Posted by Bongo | November 2, 2012, 11:56 PM
  24. You are a good dog. I think you make a good spokesperson and I like your message. Plus it looks like you give good hugs.

    Posted by iRuniBreathe | November 3, 2012, 8:10 AM
  25. Yep! I gotta agree! My cell phone is serviced by one of the top companies that uses dogs for advertising! I LOVE Fido commercials! I do confess, it was the dogs that got my attention!

    Posted by EverydogsMom | November 3, 2012, 10:48 AM
  26. I’m also a pushover for a photo or video of dogs. But, I’m speaking up for your adorable cats … “Equal time for cats.”

    Posted by earthriderjudyberman | November 3, 2012, 11:43 AM
  27. I love the ads with dogs. It’s just that sometimes I am so interested in the dogs I forget the product.

    Posted by Lynda | November 4, 2012, 10:44 AM
  28. no wundur you stumbuld awnto my site! i’ll try to post MORE of rocksea & dooly and da slev, (but will keep the cat photo quotient up as well — boo!)

    Posted by betunada | November 5, 2012, 10:48 AM

Trackbacks/Pingbacks

  1. Pingback: Dogs- An Advertiser’s Best Friend | Catgurl40's Blog - November 2, 2012

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