Thanks to social media, we now can watch lots of videos of cute dogs and cats doing incredibly funny things.
But some of those videos make me cringe.
Let’s review the latest craze- the videos of a dog in a spider costume scaring people. I am hoping those are staged, because I keep thinking it will only be a matter of time before somebody grabs a weapon (or pulls out a firearm) and causes irreparable harm to that dog.
I mean, really? Did NOBODY else think of that?
The guy that filmed this hails from Warsaw, and he told BBC News about, “his mission to change Polish culture, his obsession with taunting the Polish police and just how far he will go for an adrenaline rush.”
NOW do you see why I might be worried?
This phenomenon of cute animal social media videos has helped fuel the “dog in every commercial” craze in advertising. If you regularly visit this blog, then you know that’s one thing that I’m not particularly happy about.
Not that I’m opposed to seeing dogs on TV, mind you. But it chaps my butt to see dogs strategically placed in commercials about products or services that have nothing to do with dogs. It’s all to get you to buy in to the sales pitch.
Take, for instance, the ads for a cholesterol-lowering medication that includes a cute little Boston Terrier in a bowling alley that just….. sits there.
Why is the dog in a bowling alley? Maybe that one dog is doing OK because he’s really in front of a green screen. But a dog may not do so well in a place with lots of loud noises, like a bowling alley. And have you seen any human interaction with that Boston Terrier? I haven’t.
To be sure, this dog is not there to promote responsible pet care. The dog distracts you so you don’t think about all those possible side effects the voice-over is telling you about. Instead you’re thinking warm fuzzy thoughts.
My stance is that animals should be treated with dignity and respect. What’s going on in these two cases is exploitation for human entertainment and financial gain, with no forethought to what could happen to the animals, or other animals put in similar situations.
Party-pooper? Yeah, I get that a lot. But somebody has to speak up and say this isn’t funny. May as well be me.
By the way…… last week I told you about the dog food wars, and I mentioned Hill’s Pet Nutrition’s blogger campaign to shame BlueBuffalo.
What’s the latest? Yesterday that National Advertising Division (NAD) sent out a press release stating NAD had ruled that Hill’s, ” violated the procedures that govern the advertising industry’s system of self-regulation by seeking to use for promotional purposes decisions reached by the NAD and the National Advertising Review Board (NARB).” (Source: NAD press release)
Gee, this is like a telenovela! What will happen next?