The ASPCA Rachael Ray 100K Challenge recently came to a close. This 5-year challenge was designed to encourage shelters to find creative ways to save the lives of more animals.
I recently talked with Olivia Melikhov, Senior Manager, Social Media, and Susan Furukawa, Program Manager, of the ASPCA to get the inside scoop on how the challenge worked.
So…… did it work?
The numbers say YES!
A total of 239 shelters completed the challenge, and over 282,000 dogs/cats were saved!
Shelters also increased the number of people following them through newsletters and social media, and increased the number of volunteers working with them. This ensures the higher numbers of lives saved will continue for years to come.
They improved their working relationships with local area rescue groups. These new partnerships helped move more animals out of shelters and into rescues.
And the challenge helped more than just the participating shelters. When other shelters and rescue groups saw what was working for the participating shelters, they also incorporated some of those new ideas into practice to save more lives.
All in all, this challenge did some amazing things for animals!
This is such exciting news! It particularly excites me to see shelters doing such great work, while at the same time being vilified by some who care about animal welfare.
Please help dispel the myth that shelters don’t care about saving lives by sharing the good news!
Better yet, go voluteer at a shelter and see for yourself what your local animal shelter is doing. And if you don’t like what you see, work to make things better…. for the animals.
Photos provided by the ASPCA and were used with permission.